Nowadays, The Organic trend knows a huge growth, and a strong emergence, especially for the cosmetic products.
However, Organic products is everywhere ! Even retailers started to produce the Organic : there are a lot of examples of distributors'own brands using the term "Organic product" or "Natural product", but they use this term only to increase their sales and to make profit.
Even if, our brand is not well-known yet, we propose ethical products and our firm is based on real values but not only to make profit like retailers !
This article is very interesting and realistic. Indeed, a lot of industrials take advantage of this new trend but forget the ethical side only to make profit. However, this article deserves further reflexion one step further.
